Maisons
Elite houses
Only maisons of the highest echelon — each with its own character, finishing school and collecting value.
Audemars Piguet
Switzerland
Royal Oak defined the language of modern sports luxury.
Cartier
France / Switzerland
Jewellery aesthetics: Santos, Tank, Crash. Among the world's bestselling luxury houses.
Grand Seiko
Japan
Zaratsu polishing and Spring Drive — Japanese haute finishing at global demand.
Omega
Switzerland
Speedmaster and Seamaster — legends of space and the deep. Top global seller.
Patek Philippe
Switzerland
The highest school of Geneva artistry. Nautilus and Calatrava — investment-grade assets.
Rolex
Switzerland
The benchmark of reliability and status. Daytona, Submariner and Day-Date — the collector's canon.
Tudor
Switzerland
Rolex’s sister house — Black Bay and Pelagos lead the sports segment.
Breitling
Switzerland
Navitimer and Chronomat — aviation icons with serious tool-watch DNA.
Hublot
International
Hublot — curated for the PRIVÉNO archive.
IWC
Switzerland
The engineering school of Schaffhausen. Portugieser and Pilot.
Jaeger-LeCoultre
Switzerland
Reverso and thousands of calibres from the Vallée de Joux.
Panerai
International
Panerai — curated for the PRIVÉNO archive.
TAG Heuer
Switzerland
Carrera and Monaco chronographs — motorsport heritage at scale.
Zenith
International
Zenith — curated for the PRIVÉNO archive.